Responsibilities
Art Direction & Design
Notes
For 5th & West, a 39 story luxury condo in downtown Austin, a “39 Stories” campaign was created to highlight its differentiators and unique amenities. This platform served as the genesis for an integrated campaign that drove interest and sales heading into the final phase of construction. The key piece, a luxuriously printed coffee table book for key prospects and new owners, focused on each of these “39 Stories.” It’s Mondrian inspired layouts were then translated to social, email, web, sales leave-behinds and direct mail content.
