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MLF

Pro-bono campaign that ultimately raised national awareness for MLF's mission and put Danny Silver and his wife Maggie, a local homeless couple, into a home.

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Responsibilities
Art Direction, Design, Photography, Storyboarding and Stop Motion.

Notes
While at T3, we took on Mobile Loaves and Fishes (MLF) as a pro bono client. The Austin-based nonprofit provides food, clothing and homes to the homeless, and was looking for a way to raise awareness about homelessness and the mission of the organization. The goal was to create a campaign to raise donations by 5%.

The “I Am Here” campaign raised donations by 33% from the previous year, bringing in about $1M in publicity value and $606,000 in donations to feed and clothe Austin’s homeless. It was an incredibly fulfilling project that, within 48 hours, put Danny Silver and his wife Maggie, a local homeless couple, into a home.

 

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