Sesame is a nationwide healthcare marketplace that provides convenient, high-quality, full-scope medical care at affordable, self-pay prices without insurance.
Responsibilities
Marketing Design Lead across all digital and print assets created outside of the product team. This included email, sales, social, affiliate, and internal and external presentations.
Wins
• Created new design systems and image libraries for email, sales, social, paid, and affiliate ads.
• Increased marketing image library by 10X.
• Site imagery refresh increased conversion rate 2-10% site-wide.
• Updated email design system included 50 components and a simple drag-and-drop builder that resulted in a 2X deployment and build speed while adding variety and visual consistency to the brand.
• Conversion rates across affiliate ads jumped 300%.
